New Brunswick Business Immigration Stream

Last updated: 25 May 2023

New Brunswick PNP 2 1

This category of New Brunswick’s Provincial Nominee Program (NBPNP) targets qualified foreign entrepreneurs who are interested in owning and actively managing a business that will contribute to New Brunswick’s economy.

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Table of Contents


This stream functions as an Expression of Interest (EOI) system. The first step in this process is the submission of an EOI to the New Brunswick Department of Post Secondary Education, Training and Labour.

Once an application is reviewed and assessed based on the eligibility requirements, an applicant is assigned a score based on various factors.

The highest-ranked candidates are invited to submit an application for a provincial nomination under the NBPNP.

    Eligibility Requirements for Applicants

    In order to be eligible for the New Brunswick Business Stream, individuals must: 

    • Be between 21 and 59 years of age;
    • Have a minimum of a two-year post-secondary education after high school;
    • Have a minimum level of Canadian Language Benchmark (CLB) 5 in English or French;
    • Demonstrate an intention to live and operate a business in New Brunswick;
      • The applicant must assume a day-to-day management role in the business.
    • Provide a business plan, approved by a New Brunswick government official, that will show how the business will benefit New Brunswick;
    • Have a personal net worth of at least $600,000 CAD of which $300,000 must be unaffected by debts or other obligations;
    • Have at least three out of five years of experience in managing and owning a business (of at least 33.3%) or have five years out of five of experience in a senior business management role or more, and be responsible for supervising at least two employees;
    • Want to live permanently in New Brunswick, while owning and managing a local business;
    • Present a business concept that demonstrates the potential to provide significant economic benefit to the province; and
    • Score at least 65 points on New Brunswick's unique selection grid.

    Selection Factors and Points

    If all other eligibility criteria (outlined above) are met and the business plan is approved, applicants will be assessed and assigned a score out of 100 based on the following selection factors. An individual must score at least 65 points to be considered eligible. 

    Factor 1: Age


    Factor 2: Language

    Applicant must meet the minimum level of Canadian Language Benchmark (CLB) 5 in English or French in all four language abilities: reading, writing, listening and speaking.

    First official languagePoints awarded
    CLB level 7 or higher5555
    CLB level 64444
    CLB level 53333
    Second official languagePoints awarded
    CLB level 5 or higher5
    Maximum points  25

    Applicants must provide valid test results from one of the following designated third-party language test providers:

    • International English Language Testing System (IELTS) General Training;
    • Canadian English Language Proficiency Index Program (CELPIP) General;
    • Test d’évaluation de français pour le Canada (TEF Canada); or
    • Test de connaissance du français pour le Canada (TCF Canada)

      Factor 3: Education

      Applicants may be awarded a maximum of 25 points for education and must have a minimum of two years post-secondary education after high school.

      Level CompletedRequirementsPoints

      Post-graduate education

      (master’s degree or PhD)

      Master's or Doctorate degree awarded by a graduate school of a college or university, after completing a bachelor's or master's degree


      Post-secondary education

      (academic degree)

      Academic degree awarded by a college or university to those who complete an undergraduate curriculum that required at least three years full-time study


      Post-secondary education


      Diploma completed in a specific trade that required at least two years full-time study after high school

      High School diploma

      Awarded by a secondary school10

      Foreign educational credentials must be supported by an Educational Credential Assessment (ECA) that dates back no later than five years prior to the date an application registered by the Department. 

      Factor 4: Personal net worth

      Applicants must have a verifiable personal net worth of at least $500,000 CAD .

      Factor 5: Business ownership and /or Senior Management Experience

      Applicants are assessed based on the number of years they have owned a business or worked as a senior manager in a business as well as based on the type of management experience. Applicants may be awarded a maximum of 15 points based on business ownership and/or senior management experience.

      Business owners must have had a third of the business equity for three of the five years prior to submitting an application in a business with at least two employees. 

      To claim points for senior management experience, applicants must demonstrate five years of experience as a senior manager in a private sector, for-profit business within the past five years. As a senior manager,  the applicant must have been:

      • responsible for supervising at least two employees,
      • the person responsible for hiring and firing, or able to recommend these and other personnel actions, such as promotion and leave authorization; and
      • personally involved in the day-to-day operations as a primary decision maker. 
      Business ownership experience YearsPoints

      Business owner (of at least 51%), personally involved in the day-to-day operations as the primary decision maker, responsible for supervising at least two people.

      10 in the last 10 years


      6-9 years in the last 10 years12
      3 years in the last 5 years 8

      Business ownership experience: Maximum 15 points 

      Senior management experience YearsPoints

      Senior manager, personally involved in the day-to-day operations as a primary decision maker responsible for supervising at least two people.


      10 in the last 10 years



      6-9 years in the last 10 years7
      5 years in the last 5 years5

      Senior management experience: Maximum 9 points

      Overall: Maximum 15 points

      Factor 6: Business Plan

      Under the Business Stream, all candidates are required to submit a business plan with their application. The business plan is a written document explaining how the business will operate.

      In developing the business plan, candidates need to show they have conducted extensive research and considered all economic, market and cultural factors.

      Candidates may receive a maximum of 25 points for the business elements. The business concept must be 1,000 to 1,500 words in length and must be submitted with the EOI. In the business plan, the candidate must demonstrate that the business poses economic benefits to New Brunswick and operates with the sole purpose of earning profits by providing products and/or services. 


      Business concept elements Points
      Candidate visited New Brunswick for a minimum of 5 business days within one year (12 months) previous to applying and has included the trip report with the EO5

      Candidate will transfer a minimum of 5 years of business ownership or senior management experience to the same industry and sector in New Brunswick.


      Business is located outside of Fredericton, Saint John and Moncton.


      Eligible investment is greater than $500,000 CAD, or


      Eligible investment is between $150,000 CAD and $499,000 CAD, or


      Candidate included knowledge of statutes, regulations, bylaws and accreditation with business plan


      Candidate included relevant and detailed market research related to
      business plan


      Maximum points: 15

      * Candidates must meet at least two conditions to claim total points

      Factor 7: Adaptability Points for Spouse or Common-Law Partner

      A candidate may be awarded a maximum of 5 points if his or her spouse/common-law partner has studied or worked in New Brunswick and meets the minimum language requirements.

      Spouse/Common-law partner adaptabilityPoints

      Completed a program of full-time study of at least one year at a recognized post-secondary institution in New Brunswick after the age of 17 years and with a valid study permit, or



      Completed at least six months of continuous full-time employment in New Brunswick.

      Meets the minimum level CLB 5 in English or French in all four language abilities



      Maximum points: 5

      Eligibility Requirements for the New Brunswick Business

      In order to be considered eligible, the business must be:

      • of significant economic benefit to New Brunswick;
      • established as a sole proprietorship, partnership or corporation; (in the case of a partnership, the other partner(s) must be a Permanent Resident or Canadian Citizen);
      • the continued operation of an existing business or the establishment of a new business;
      • a private-sector, for-profit entity with the primary purpose of earning profits through the sale of goods and/or services; and
      • considered a “permanent establishment” as defined under subsection 400(2) of the Canadian Income Tax Regulations, 1985.

      The MPNP may grant priority processing to applications with business plans that have the greatest potential to create significant economic benefit through:

      • increased value-added manufacturing or processing for New Brunswick exports;
      • enhanced research and development;
      • development of new products and/or services;
      • development of innovative approaches to traditional businesses;
      • development and/or enhancements of new technologies;
      • the transfer of technology and specialized knowledge to New Brunswick;
      • providing products and/or services to an under-served local or regional market; and
      • other, as determined by the department.

      Business Investment and acquisition/ownership

      Applicants must be prepared to make a minimum business investment of CAD $150,000 in New Brunswick. In addition, the applicant must have 33.33 percent ownership and assume an active senior management role in the daily operations of the business. 

      An investment must be obtained from an applicant's personal net worth and may include:

      • Business premises, including building and/or land up to a maximum of 25 per cent of the total business investment or actual cost and/or property improvements or leasehold improvements that increase the value of the business premises to a maximum of 25 per cent of the total business investment or actual cost, whichever is lower;
      • Equipment used by employees to enable them to perform their daily tasks;
      • Equipment necessary for use in primary production and manufacturing of goods;
      • Initial inventory to a maximum of 50 per cent of the total business investment or actual cost, whichever is lower. Initial inventory is considered to be inventory purchased up to the opening day of the business;
      • Intangible investments including goodwill and/or intellectual property may not exceed 10 per cent of the net book value of the business;
      • Professional services from North American companies, including marketing, promotions and services in connection with establishing the business to a maximum of 4 per cent of the total business investment or CAD $10,000, whichever is lower; and
      • Vehicle to a maximum of 5 per cent of the total business investment up to a maximum of CAD $15,000, whichever is lower. The amount must be amortized to reflect actual business use and a log similar to that used for income tax purposes is required.

      Purchasing an established New Brunswick business

      If an entrepreneur intends to purchase a pre-existing business, he or she must prove that the business:

      • has been in continuous operation by the same owner for the three years prior to the purchase date; and that the owner is a permanent resident or citizen of Canada;
      • will be purchased at a proven fair market value;
      • has achieved a proven net profit for at least two of the previous three years as demonstrated by audited financial statements;
      • will provide for the continued employment to existing staff on similar terms and conditions; and 
      • is not in receivership and/or has not filed for bankruptcy for the three years prior to the date of purchase.

      Operating the business and providing active management

      When operating the business, the applicant must ensure the business:

      • has all the necessary licenses and permits from the applicable municipal, provincial and/or federal authorities;
      • pays income taxes on taxable income earned in the province, regardless of income or other taxes that may also be payable in other jurisdictions as a result of income earned or other business activities;
      • complies with all legislation in the province including, but not limited to, the Employment Standards Act, Human Rights Act and Occupational Health and Safety Act;
      • follows all Canadian laws in establishing, purchasing and maintaining the business; and 
      • be in operation for two years from the date of the refund and release of the deposit of CAD $100,000 to the applicant.

      The applicant must assume active management of the business by:

      • assuming risks and determining the direction of the business;
      • providing ongoing and active management to the business from within New Brunswick; and
      • being present at the business premises on a daily basis.

      Creating jobs in New Brunswick 

      The business must create at least two full-time jobs for permanent residents or citizens of Canada living in New Brunswick. The two full-time jobs cannot be for the applicant, his or her spouse/common-law partner dependant children and/or other family members.

      Participating in site visits 

      The NBPNP may organize two site visits to the business grounds to ensure the applicant is in compliance with the terms and conditions outlined in the Business Performance Agreement. Provincial representatives may require an applicant to provide additional information and/or documents including but not limited to: proof of business registration and incorporation; business permits and licences; bank statements; invoices showing proof of eligible investment; financial statements prepared by a certified or chartered accountant; business income tax assessments; and payroll documents.

      The site visit may take place on:

      • the start of the business commencement date;
      • 12 months after the business commencement date;
      • the date the department receives your written request for the refund of the deposit of CAD $100,000, without interest. 

       The following business activities are ineligible for the Business Stream:

      • adult services including but not limited to the production, distribution and/or sale of pornographic or sexually explicit products and/or services, and/or the provision of sexually oriented services;
      • bed and breakfast accommodations;
      • coin-operated businesses;
      • consultancy (business or agency that offers expert professional advice in a field);
      • Online language and educational training centers
      • e-commerce or online businesses;
      • Facilities that provide temporary residents and/or newcomer’s settlement services;
      • cooperative (business or organization owned and operated by its member);
      • domain names;
      • Hobby farm for personal consumption or use that does not generate a primary source of income;
      • brokerage businesses (a business that derives its prime source of income from acting as an intermediary for buyers and sellers);
      • financial services including, but not limited to cooperatives and/or credit unions, short-term borrowing including, but not limited to, payday loan, cheque cashing, money changing and cash machines, secured loans where items of personal property are used as collateral (i.e. pawnbrokers);
      • home-based and/or businesses operating from a residential property;
      • landlord property and rental management;
      • inn or boutique hotel that has less than five rental units with revenues less than CAD $100,000; 
      • not-for-profit businesses and organizations; 
      • property investment (purchase/construction/development of real estate for the intention of earning a return on the investment, either through rental income, the future resale of the property or both); However, construction and/or development may be eligible if multiple signed and verifiable contracts are provided; This does not include the purchase of existing properties and/or businesses.
      • professional practices and services where the applicant fails to provide proof of licensing and/or accreditation in New Brunswick; 
      • is an immigration-linked passive investment scheme pursuant to Immigration and Refugee Protection Regulations section 87(5)b and as defined by IRPR 87(9); 
      • is conducted remotely from a jurisdiction outside New Brunswick;
      • offers products and/or services that are primarily used during a certain time of the year; Note: businesses must be operational for 12 months continuously throughout each year.
      • promotes and/or sells controlled substances and illegal drugs, prescription drugs and items used to manufacture controlled substances and/or drug paraphernalia; 
      • promotes and/or sells illegal items and items that encourage, promote, facilitate or instruct others to engage in illegal activities including, but not limited to counterfeit products, copies of movies, software and trademarks, etc.; and 
      • that by association could bring the department into disrepute.

      New Brunswick Business Stream Application Process

      Step 1: Submit an Expression of Interest (EOI)

      The first step toward permanent residence n New Brunswick under the Business Stream is the submission of an EOI to apply for the program. Before submitting an EOI, individuals must demonstrate at least one of the following connections: 

      1. A visit to New Brunswick that lasted at least five business days within the 12 months prior to submitting an EOI;
      2. The applicant and/or the spouse/common-law partner has a diploma or certificate that required at least two years of full-time study at a New Brunswick post-secondary institution (after completion of high school); 
      3. The applicant and/or the spouse/common-law partner has experience in a high-skilled occupation (NOC A, B or 0) for a New Brunswick company of at least 12 consecutive months (30 hours per week); 
      4. The applicant and/or the spouse/common-law partner has family members (i.e., parents, grandparents, aunt, uncle, niece, nephew, who are Permanent Residents or Canadian citizens) residing in New Brunswick for at least 12 months, or dependent children studying in the province.

      In order to be entered into the pool of potential candidates, individuals must first meet the minimum eligibility requirements, score at least 65 points across all selection factors and present a business concept that outlines the business's significance for economic growth in the province.

      The NBPNP ranks candidates in the pool using a point-based system called the Comprehensive Ranking System and candidates with higher scores are more likely to receive an invitation to apply to the Business Stream. 

      Step 2:  Prepare your Business Plan

      Applicants must prepare a business plan that outlines the objectives and details how they will be achieved. As the owner or operator of the business, you will need to be actively involved in the development of the plan. You will not be prohibited from engaging a third party to assist in the development of the plan, but you are expected to have full knowledge of the plan and will be held accountable for its contents. If it is found that you are not aware of the details and/or are unable to defend the plan, your application will be refused.

      Step 3: Invitation to apply

      Candidates successfully selected from the pool obtain a written ITA letter to submit a full application to the NBPNP. Invited candidates have 90 days to submit a complete application along with the necessary supporting documents. 

      Step 4: Application to the New Brunswick Business Stream

      Along with signing all the required forms, providing documents in the required format, applicants need to submit a more detailed Business plan with their application. Various New Brunswick government departments may review the detailed business plan submitted with the full application to: 

      • evaluate the overall quality of the plan;
      • assess if the applicant has conducted sufficient research when preparing the plan;
      • determine the practical application the business plan in New Brunswick;
      • review the likelihood of the business becoming economically established through the implementation of the plan; and
      • consider any other factors as determined by the NBPNP. 

      It is important that all applicants undergo a professional net worth verification process. The service provider is required to provide a copy of the Net Worth Verification Report to the NBPNP following an assessment of the applicant's total verifiable net worth, verifiable unencumbered funds, details on the legal accumulation of funds, and any financial concerns that may require further investigation. 

      Step 5: Interview

      During the evaluation of an application, an applicant may be required to participate in an interview with NBPNP Program Officers. While participating in an interview is not a mandatory step in the application process, applicants that are required to participate will have to attend either an in-person or web-based video conference. 

      The objective of the interview will be to validate the information submitted in the application and confirm understanding and knowledge regarding the business plan and its implementation.  Applicants may be refused as a result of NBPNP Program Officer's dissatisfaction with the applicant's performance in an interview.

      Step 6: Nomination and Canadian Permanent Residence application 

      If nominated by New Brunswick, the applicant will receive a provincial nomination certificate, which remains valid for nine months from the date of issuance. Business applicants are required to submit a complete application for Canadian permanent residence to Immigration, Refugees and Citizenship Canada (IRCC) during the six month time period. 

      Who is not eligible to apply to the New Brunswick Business Stream

      Candidates should not apply if they:

      • Have an application in process under another immigration program in Canada;
      • Own a property and/or a business in another province or territory in Canada;
      • Are not lawfully residing in their country of residence at the time an application is received at the NBPNP Office (proof of lawful residence is required);
      • Have an unresolved humanitarian and compassionate claim in Canada;
      • Are failed humanitarian and compassionate claimants living in Canada;
      • Have an unresolved refugee claim in Canada;
      • Are failed refugee claimants living in Canada;
      • Are under a removal order in Canada;
      • Are prohibited from entering Canada;
      • Are engaged in full-time post-secondary education;
      • Are live-in caregivers; or
      • Are seasonal workers.

      Contact us for Assistance

      Cohen Immigration Law is a leading Canadian immigration law firm with over 45 years of experience. Cohen Immigration Law features over 60 immigration lawyers, paralegals, and professionals who are dedicated to helping you immigrate to Canada. was founded as the online presence of Cohen Immigration Law. Since its launch in 1994, CanadaVisa has grown into one of the globe's most trusted resources on Canadian immigration. If you want to immigrate to Canada through the NBPNP or another skilled worker pathway, the first step is to complete a free CanadaVisa assessment form. If you are eligible for Canadian immigration, a member of the Cohen Immigration Law team will reach out to provide you with as much assistance as possible.

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