Absolutely. For example I wouldn't add different fake work experiences to "curate" my cv towards different jobs. Actual experience is paramount but it needs a little window dressing is all. And all this is only applicable to get your foot in the door. I would only put stuff like ongoing education to get a recruiters attention. If somebody asks me in the future what happened, well.. It was ongoing then and I ended up not finish it.I do not mind BSing my way in but... just be mindful of leaving trails. It usually does not hurt you but sometimes it does. Hiring is getting more and more centralized and consolidated for cutting cost. There are large sourcing companies which are used by a lot of employers. It can get back to you when you are changing jobs and sourcing company notices you last profile. Lastly, there are referral bonuses due to which large employers maintain a database of CVs -- to check if they interviewed you before.
All I mean to say is, world is getting less and less forgetting. Storage is cheap. So, its not that do not BS, just be sure that it is not coming back to you.
After that, your skills and experience takes over in an interview.