Just a generic reply. I hope these will be of help to the posters above (and to others who may be lurking).
* Yes, self-employment outside of Canada counts for FSWP. See here: http://www.cic.gc.ca/english/resources/tools/perm/express/intake-complete.asp (check under Proof of Work Experience) (note: this isn't the best source but this is all I could find at this moment).
* Self-employment will not count for CEC. See here: http://www.cic.gc.ca/english/helpcentre/answer.asp?qnum=377&top=29 and here: http://www.cic.gc.ca/english/helpcentre/answer.asp?qnum=730&top=29