Azalia Delancey Coffey Marketers have long known the power of celebrity to influence consumer-
purchasing decisions. The term "borrowed equity" has been used to describe how a
celebrity endorsement can bestow upon a product special attributes and cache it
might not otherwise have. The same concept applies to Celebrity Product Placement. But unlike celebrity
endorsements, where a highly compensated personality appears in commercial
advertising, Celebrity Product Placement offers marketers a more subtle and highly
effective means of reaching the public - via the media they consume by choice.
Read More at:>>>https://worldkitetour.com
https://worldkitetour.com/azalia-delancey-coffey/
purchasing decisions. The term "borrowed equity" has been used to describe how a
celebrity endorsement can bestow upon a product special attributes and cache it
might not otherwise have. The same concept applies to Celebrity Product Placement. But unlike celebrity
endorsements, where a highly compensated personality appears in commercial
advertising, Celebrity Product Placement offers marketers a more subtle and highly
effective means of reaching the public - via the media they consume by choice.
Read More at:>>>https://worldkitetour.com
https://worldkitetour.com/azalia-delancey-coffey/