His NOC is not oart of the open category at the moment and without any ties to NB,the only thing he has left is the second stream:
2. Attended a New Brunswick Provincial Nominee Program (NBPNP) Information Session in the Past 24 Months
The NBPNP accepts EOI forms continuously (any day of the week) from individuals who have attended a NBPNP information session or have met with NBPNP staff at a domestic or international recruitment event in the past two years.
You must demonstrate that you have attended an information session. For instance, provide your registration date and event or name of the NBPNP staff you met and state the place and date.
When you submit your EOI, you must put the following in the subject line: NBPNP Information Session/Recruitment Event and Date. Failure to do so will void your EOI. For example: “Subject: NBPNP Information Session/London Working In; September 20, 2014”.
Also, have your friend look at the NBPNP page to check out all the options for himself:
http://www.welcomenb.ca/content/wel-bien/en/immigrating_and_settling/how_to_immigrate/new_brunswick_provincialnomineeprogram/New_Brunswick_express_entry/EligibilityRequirements.html