Hi Gary!
If you deal with GMS then you are aware that they announced that, starting December 19th, they will make their policies available for up to 365 days for people over age 54, whereas right now they do not.
As I said, THE EFFECT of that will be that people (ages 60-79) will be able to find a rate that may be 20% lower than they can find today. The reason is that GMS has market leading rates - for the eligibility route not direct underwriting - and their policies haven't been available to the early applicants - who have had to choose more expensive options - more than 20% more.
My agency deals with over ten companies actually. Only six of them are online, for now. That will soon change, but it does take time to set up the comparisons in the database to enable immediate comparison of exact policy wording - no other online service does that. It's an important tool that I use with my customers to be able to explain important differences between the policies.
I believe that you would understand the key differences between policies and are most likely skilled at explaining those differences. I like to show people why I say what I'm saying and help them understand those important differences in policy wordings - without trying to flip through documents.
For me, it's not about lowest rates. It's about adequate at a reasonable rate. How do people know it's reasonable unless they can see what other companies also charge?
GMS recently announced they want to compete for the super visa insurance 'market', ETFS is on the outside looking in with their standard plan, same with Travel Guard, and Bluecross for that matter. When GMS announced their availability, it helped improve the competitiveness of prices. Competition will increase. Generally though you are correct, prices will increase over time. Especially because, the insurance companies may find a different claims experience resulting from issuing policies for 6 months longer than they are used to.
Good luck with the new websites - they wouldn't -

, offer comparisons of relevant details would they?
I hope so. Healthy or not healthy, people need to see what their options are.