Adjust your CV and cover letter to the specific role that you are applying for.
I am not advocating lying, just highlighting the relevant skills that apply to the specific role.
Also, when applying, you need to be aware that many employers (not usually smaller companies) will use software to filter out CV's using keywords... So you need to include the keywords in your application.
Where do you find the keywords - in the job advert'.
Keep copies of all the job postings (and what you sent in response), that way you will have the correct information when you are called o an interview.
Be aware that not all advertised jobs exist - go figure.
hi, the cover letter is necessary?
thanks